A Christmas visit
home brought unpleasant reminders for Jake Kelly that the Crows fell short in the 2017 Grand Final.
His father Craig Kelly was part of Collingwood's drought-breaking 1990 premiership side, and the his medallion from that day takes pride of place in the family home.
"I saw my old man's premiership medal when I walked downstairs to the car each time, so every time I looked at that it dawned on me I wasn't a premiership player," Kelly told 5AA radio.
"We had a great opportunity to all become one, but we didn't, and little things like Richmond being on TV or Facebook or social media – whatever it may be – are the ones that really get me personally."