Paul Couch Biography

Adams played alongside one of Crouch's sons Joe in under-14s at St Joseph's College where they were coached by the much-loved Geelong star and 1989 Brownlow medallist.

"I've got got a few quotes that really stick in my mind and one of them was he said 'being a midfielder is the most luxurious place on the footy field', because we get first crack at it," Adams said.

"The thing about Couchy, I haven't probably seen him for three or four years but when he was coaching us he just had so much time for all the kids and everyone looked up to him and idolised him.

"So obviously it's sad for the family and our hearts go out to Joe and Tom, his two sons, and obviously his wife (Geraldine)."

Couch is reported to have suffered a heart attack while riding a bicycle on the Great Ocean Road near Apollo Bay in western Victoria.

"Paul was a critical player in returning the club to being a regular finals team and was a great big-game performer," Geelong CEO Brian Cook said.

"However it was as a fun-loving person, husband and father that Paul excelled. We pass on our deepest condolences to Paul's family and friends at this very sad time.

"Paul remained close to many at the club and to his teammates from the 1980s and 1990s. He will be deeply missed by all that knew him."