Ireland, one of the game's most respected footy administrators, will walk away from his highly successful career knowing he's been part of premiership-winning eras at both Brisbane and the Swans, and played a key role in shaping the competition in the northern states.
"I'm proud to have been involved with two clubs in really tough markets, that are now part of a truly national competition, and I'm happy to have contributed to that," Ireland said.
"Winning the Brisbane premiership and two premierships at Sydney, plus making three other Grand Finals with the Swans was a highlight.
"Our members and supporters no doubt wanted us to be financially secure and make profits as a club, but their biggest rewards was seeing how the team performs."