Possibly the greatest banner slogan I've ever seen, but it's more than that: it's a signal that the club's culture is getting back to where it once stood - with an outward arrogance (albeit a slightly playful one) that made us as hated as we are. It's that arrogance that separates Carlton, Collingwood and Essendon from the rest of the league and attracts fans into the fold and it's a thrill to have it back.