THE Melbourne Football Club, celebrating its 150th anniversary next season, is distancing itself from the traditional Demons logo.

Instead it will focus on the name Melbournefc, without reference to the Demons.

There have been suggestions the club's new and close links to China - a country that has an aversion to demons - is the reason for the demise of the Demon in club merchandising.

Club gear at AFL shops no longer has merchandise with references to the Demons.

11 Nov 2007 1:12
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